JB SALES LEARNING LAB MEMBERSHIP

JB Sales PRO gives individual sellers on-demand access to Filling the Funnel and Driving to Close. The same two certified programs John has delivered to sales teams at Salesforce, LinkedIn, Google, and Amazon. The Membership includes AI prompt packs for every module, monthly live coaching, and direct access to John. $497 for one year. The ELITE tier adds six private 1:1 coaching sessions and a custom-built sales plan for reps who want direct mentorship.

TAKE YOUR SALES CAREER TO THE NEXT
LEVEL WITH YOUR MEMBERSHIP. 

Join 5,000+ sellers who want to take their sales skills and career to the next level

MOST POPULAR

PRO

For sellers who want more guidance with live peer-learning and group coaching

$497

  • 1 Year access to the JB Sales PRO community

  • Certified Programs:

    1) Filling The Funnel

    2) Driving To Close 

  • AI Prompt Packs for each training module to create your own AI Operating System on any AI platform

  • Over 40 tactical sales tips 

  • Monthly live training sessions

  • VIP Access to monthly group coaching calls with JB

  • First access to all new content

  • DM access to JB through IG, text and email

     

buy now

SPECIAL OFFER

ELITE

For the serious seller who wants direct access and mentorship from JB

$7,500/person

(select Klarna at checkout to pay over time)

✅ 3 month program

✅ Weekly live coaching with John (6 private 1:1s)
✅ Custom-built sales plan aligned to your goals and ICP
✅ Full DISC/personality profile
✅ Access to all core JB Sales frameworks, templates, and AI-powered tools
✅ Ongoing feedback loops: call reviews, script critiques, and messaging audits

✅ Certification on Signature Programs - Filling the Funnel & Driving to Close

✅ 1 year access to JB Sales Membership - PRO







I'm IN

TWO CORE PROGRAMS
BUILT TO MOVE YOUR TEAM'S NUMBERS

These programs give your sales team the fundamental structure, tools and techniques to drive immediate results at every stage of the sales process, then layering AI to multiply their output without losing the human skills that actually close deals. 

Discover how to consistently  fill your pipeline with high quality meetings with key personas in target accounts.

Inside You’ll Find:

  • The Science Versus Art of Sales

  • The Importance of Context over Content

  • Knowing Your Sales Equation

  • Refining Your Ideal Customer Profile (ICP)

  • Tracking Your Triggers

  • Knowing Your Persona’s Priorities

  • Developing Your “Sales Ready” Messaging

  • Creating Your “Interest” Questions

  • Delivering Your Message (e-mail, phone, video)

  • Executing Your Cadence

  • Building Your Brand While Improving Your Business Acumen

Get Access

Learn proven techniques that can used throughout the sales cycle to uncover impact, drive urgency and close deals faster

Inside You’ll Find:

  • The “Gives” and “Gets” of Negotiations

  • Creating Your Custom Scorecard to Measure the Health of Your Deals 

  • The Difference between Qualification vs Discovery

  • The Challenge with Meetings 

  • Uncovering Urgency

  • Your Pre-Meeting Checklist

  • Confirming and Controlling the Meeting

  • The “Impact” of Questions

  • Follow up for Commitment and Accountability

  • Objection Handling with Context and Without

  • Staying Top of Mind Without Being Annoying

Get Access

ABOUT JOHN BARROWS

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years training sales reps and leaders at Salesforce, LinkedIn, Google, Amazon, Okta, and hundreds of other B2B companies.  He trains individual reps and sales teams on the fundamentals that drive consistent performance, with or without AI, through the frameworks he developed:  Filling the Funnel and Driving to Close. He is the host of Make It Happen Mondays (250+ episodes) and author of I Want to Be in Sales When I Grow Up, and an LP at GTMfund. His work has been featured in Forbes, Harvard Business Review, Inc., Fortune, and Entrepreneur.

I’VE HELPED THOUSANDS OF SALES PROFESSIONALS MAKE AN IMMEDIATE & LASTING IMPACT  
ON THEIR PIPELINE, REVENUE, AND CAREERS

See some of their results here. 

"INVALUABLE KNOWLEDGE FROM ONE OF THE BEST"


The workshops and content available is pretty great for the price of the membership, the live sessions are recorded and the golden nuggets you get from there in terms of questions, negotiating etc massively helps when you start to put it into practice

Jack S.
Jack S.

Corporate Account Manager

"GREAT EXPERIENCE, HIGHLY RECOMMEND"


I really liked how personable and direct John was in the videos. He talks you through all of the exercises as if he was a long-time friend. I was able to maintain focus and attention throughout because he kept it interesting.


William Kevin B.
William Kevin B.

Training Program Manager

"THE ULTIMATE GUIDE TO A SUCCESSFUL SALES CAREER"


It was easy to understand and has multiple videos to cover whatever path of sales that you want to explore. Each video covers a new topic while using references from previous trainings. If I didn't understand one video I could easily go back and rewatch it to help me understand further.

Tyler H.
Tyler H.

Sales Development Rep

"STATE OF THE ART SALES TRAINING"


I follow a good bit of Sales coaches on LinkedIn, and the JB Sales training gave insight that expanded on some of the best advice that I saw on LinkedIn. Each training had 6-12 chapters; in each chapter there were specific learning goals, followed by concrete examples and an exercise to practice on the lessons just learned


John L.
John L.

Operations Manager

"YOUR TIPS HELPED ME CLOSE A DEAL I'VE BEEN CHASING FOR 3 MONTHS!"


After following and reading all your blogs for a long time I purchased the JB Sales Membership and used some of the techniques I learned in the Driving to Close program to close a deal I had been chasing for over 3 months. Thanks! 



Chris I.
Chris I.

Account Executive

"THE MOST TACTICAL AND IMMEDIATELY APPLICABLE TRAINING PROGRAMS I HAVE EVER INVESTED IN"


I've invested in a lot of sales training over the years and John's program is BY FAR the best I have ever seen.  I love having direct access to John to ask him about anything I need help with. 

Jason I.
Jason I.

Senior Business Development Manager

FREQUENTLY ASKED QUESTIONS

What is included in the JB Sales Pro Membership?

On-demand access to both signature programs - Filling the Funnel and Driving to Close - with Certifications on each. The full content library of tactical sales lessons, AI prompt packs for every training module, monthly live training session recordings, VIP access to monthly group coaching calls with John, first access to all new content, and direct DM access to John on Instagram with a reply within 24 hours.

How much does the JB Sales PRO Membership cost?

$497 for one year of full access. The Elite tier is $7,500 for a three-month program that adds six private 1:1 coaching sessions, a custom-built sales plan, a full DISC personality profile, and call reviews and messaging audits from John directly.

What is the difference between Pro and Elite?

PRO gives you the full self-guided system: both programs, certifications, the AI prompt packs, and live group coaching, $497/year. Elite is for reps who want direct mentorship: six private 1:1 sessions with John over three months, a sales plan built around your specific goals and ICP, call recording reviews, and script and messaging feedback. This costs $7,500.  PRO is the system. Elite is the system plus John in your corner.

What are the AI prompt packs?

The AI prompt packs are pre-built prompt sets for every module in Filling the Funnel and Driving to Close. They work on any AI platform - ChatGPT, Claude, Gemini, etc - and give you ready-to-use prompts for ICP research, sales-ready messaging, discovery prep, and call planning. They are designed so you can build your own AI operating system around a real sales workflow, not just experiment with AI tools in isolation.

Is this the same training delivered to enterprise sales teams?

Yes. Filling the Funnel and Driving to Close are the certified programs John has delivered to sales organizations at Salesforce, LinkedIn, Google, Amazon, Okta, and hundreds of other B2B companies. PRO Membership gives individual sellers access to the same frameworks and curriculum, on demand.

Who is this Membership for?

Individual B2B sales reps and SDRs who want a structured system they can work through on their own timeline. It is built for sellers who are not getting formal training at their current job, reps who want to complement company training with a proven external framework, and anyone who has plateaued and wants to rebuild from the fundamentals up. Teams looking for group training should see the team training packages instead.

How is this different from other online sales training?

Most online sales training gives you a library of videos and leaves you to figure out what to apply and when. This is a structured program with a defined sequence - Filling the Funnel first, then Driving to Close - so you build skills in the right order. Every module ties to the next, and the AI prompt packs mean you can apply what you learn immediately, in your actual pipeline, not in hypothetical exercises.