WHAT JB SALES CLIENTS ACHIEVE
WHAT JB SALES CLIENTS ACHIEVE
Sales leaders and reps come into JB Sales programs with a specific problem. They leave with a specific result. Below are real numbers from real clients: pipeline built, deals closed faster, quota hit consistently.
What do sales teams see after Filling the Funnel training?
Teams that go through Filling the Funnel usually come in struggling with outbound volume, call booking rates, or qualified lead flow. Here is what they report.
Lisa Schnare, Sales Manager, Affino (Salesloft)
"The Salesloft platform combined with the techniques the team learned during John's training gave us a 100% month over month increase in activity, 35% increase in booked calls and a 59% increase in qualified leads pushed into the pipeline."
Rodrigo Piva, Executive, Web.com
"Increased pipeline by $24M."
Allie Raaker, Coursera
"We increased outbounds by 88% last quarter."
Raj (team engagement)
"I personally was able to get 5-10 cold outbound leads before adding the tips and techniques from Make It Happen Mondays. After I started applying them I have almost tripled the number of leads."
What happens to win rates and close times after Driving to Close?
For teams that have pipeline but struggle to convert, Driving to Close works on the fundamentals that actually move deals: discovery quality, negotiation, and deal velocity. Here is what clients report.
Chris Waldon, Executive, Andela
"Win rate up 30% and close time down 10%."
Rob Wellner, Executive, Velocity Global
"Deal size has increased 10% and close time has decreased 15%."
What do individual reps achieve through JB Sales training?
These numbers are from individual sellers who were behind pace and used JB Sales methods to turn it around.
Daniel Kaprielian, BDR / SDR, Qualtrics
"I was at 22% of pace for Q1 when I bought this and I just hit 111% of quota."
Yash
"I have been consistently hitting my quota for the past three quarters and also the only one within my company."
What results do enterprise and Fortune 500 teams see?
Larger organizations use JB Sales to address conversion problems at scale. One recent engagement with a Fortune 500 company focused on trial-to-opportunity conversion.
Anonymous Executive, Fortune 500 Company
"We increased conversion rate from trial to opportunity from 1.5% to 5%."
What do sales leaders say about working with John Barrows directly?
The thing leaders say most often is that the work is practical. Teams leave with tools they can use the next day, not a framework they need to translate into action.
Harry Anat Shiwak, Sales Manager, Okta
"His session was one of the highest rated of the entire conference. Everyone left with actionable tools to go home and crush quota."
How long does it take to see results?
Most clients report movement in their key metrics within one quarter. Leaders who go through JB Sales Advisory get a written diagnostic of their sales motion and a 90-day execution plan within the first 30 days. Meaningful improvement in pipeline quality, win rate, and deal size typically shows up within the first quarter. Full transformation takes six to twelve months depending on team size and starting point. That means skills embedded, systems rebuilt, and AI integrated into a workflow that actually works.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
What kind of results can I expect from JB Sales training?
It depends on your team size, your starting point, and which program you go through. The numbers on this page are real client reports, not guaranteed outcomes. That said, teams that have gone through Filling the Funnel consistently report improvement in outbound activity, booked calls, and qualified leads in the pipeline. Teams that go through Driving to Close report improvement in win rate, deal size, and time to close. Most see movement within one quarter.
Are these results from specific clients or averages?
Every number on this page is from a specific client. These are not aggregate results or statistical averages. Each one reflects what one team or one rep reported from their own experience. What you get depends on what you bring in, what you fix, and how consistently you apply the methods.
Who are JB Sales clients?
JB Sales works with sales teams across B2B, from high-growth startups to Fortune 500 enterprises. Past clients include teams at Salesforce, LinkedIn, Google, Amazon, Okta, Talkdesk, Cloudera, and Qualtrics, among many others. John Barrows has spent 25+ years inside sales organizations like these before building his training and advisory practice.
Does JB Sales work with individual reps or only teams?
Both. Filling the Funnel and Driving to Close are available as team engagements. JB Sales Elite is a 3-month 1:1 coaching engagement for individual sellers. JB Sales Pro is an on-demand membership with live sessions, group coaching, and the full training library.
What is the first step to working with JB Sales?
It depends on where you are. If you are a sales leader deciding whether to replace or rebuild your team for the AI era, JB Sales Advisory is the right starting point. If your team is intact but struggling with pipeline or close rates, team training is the right move. If you are an individual seller looking to improve your numbers, start with Elite or Pro.
READY TO GET YOUR TEAM HERE?
FOR SALES LEADERS
Working through the replace or rebuild question
JB Sales Advisory is a 3-month strategic engagement. It starts with a written diagnostic of your sales motion, AI readiness, and team structure, and ends with a 90-day plan you can execute.
FOR TEAMS
Ready to build pipeline and close more
JB Sales offers Filling the Funnel and Driving to Close as structured team training programs that integrate AI into a fundamentals-first workflow.
By John Barrows | JB Sales | Updated May 2026