HERE'S WHAT I'M HEARING
FROM EVERY SALES LEADER RIGHT NOW
The market shifted. The old approach isn't producing.
And everyone's being told AI is the answer
without anyone showing them how.
ALMOST EVERY SALES LEADER I TALK TO:
Their reps are doing more activity and closing less
Their tech stack is bloated and nobody's using half of it
AI vendors are pitching them daily and they can't tell what's real
They're being asked to do more with fewer people
Their best reps are leaving and their average reps aren't improving
They know something needs to change but don't know where to start
HOW I WORK WITH YOU
Three ways to engage depending on where you are and what you need.
Every engagement is built around your specific challenges.
Advisory
SALES LEADERSHIP
A strategic thought partner for sales and enablement leaders. I help you think through the hard decisions, cut through the AI noise, and build a plan you actually believe in.
Training
SALES TEAM TRAINING
Filling the Funnel and Driving to Close. The frameworks 100,000+ reps have used to fill their pipeline and close more business. Now enhanced with AI.
TRUSTED BY LEADERS AT THE
FASTEST-GROWING COMPANIES IN THE WORLD
"The most engaging and immediately applicable training I've gotten in my career"
Maggie O.
ENT Account Executive
ENT Account Executive
"Impactful, Practical and Fun - sharpen your current sales skills and learn some new ones."
Paul Z
Sales Coach and Instructor
Sales Coach and Instructor
"The sales training your team deserves - NO NONSENSE, practical and next level!"
Cait G.
Director of Sales
Director of Sales
"Exceptional Sales training - helping others to sell in a way that is authentic and balanced."
Kara S
President
President
CLICK HERE TO SEE ALL 400+ TESTIMONIALS
Real feedback from real sales professionals sortable by program, role and industry.
Rated 4.8/5 by 410+ verified buyers on G2.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Should I replace my sales team with AI?
Probably not, at least not wholesale. The question isn't whether to use AI, it's whether to replace your current team structure, rebuild it around AI, or retrain the people you already have. Most sales leaders need one of the latter two: keep your best people, redesign the roles or sharpen their skills, and integrate AI into the workflow rather than replacing the humans who build trust and close deals.
What does "replace, rebuild or retrain" mean for a sales team?
These are the three paths every sales leader has to consider right now. Replacing means starting over: new reps, new roles, new motion. Rebuilding means keeping your structure but redesigning it around AI and a fundamentals-first workflow. Retraining means your team is fundamentally sound and needs the skills and systems to operate effectively in an AI-driven environment. John Barrows helps leaders figure out which path fits their specific situation, and helps their reps land on the right side of whichever decision gets made.
What does John Barrows help sales leaders do?
John works with sales leaders at companies like Salesforce, LinkedIn, Google, and Amazon to diagnose what's broken in their sales motion, cut through the AI noise, and build a plan they can actually execute. He offers advisory engagements, team training programs, and keynotes depending on where a leader is and what they need.
What is JB Sales?
JB Sales is John Barrows' sales training and advisory company. It offers team training built on two core frameworks, Filling the Funnel and Driving to Close, along with a strategic advisory engagement for VP-level leaders and keynote speaking on AI transformation and the future of sales. JB Sales has trained more than 100,000 sales reps at some of the world's fastest-growing B2B companies.
Why are sales teams struggling right now?
The market shifted faster than most sales organizations could adapt. Reps are doing more activity and closing less. Tech stacks are bloated and underused. AI vendors are pitching daily with no clear playbook for implementation. The leaders who are winning right now are the ones who went back to fundamentals first, then layered in AI - not the other way around.