SALES TEAM TRAINING

THE FUNDAMENTALS THAT WIN DEALS. THE AI THAT MULTIPLIES THEM. 


Your reps are sending generic emails, running weak discovery calls, and losing deals they should be winning. I train sales teams on the skills that actually move numbers, then show them how to use AI to do it faster, sharper, and at scale. Frameworks they can apply the same week.

SALES TEAM TRAINING
SALES TEAM TRAINING

WHO IS THIS FOR 

  • You're a sales leader who knows your team has gaps. Pipeline is thin. Discovery calls aren't uncovering real pain. Deals stall in the middle of the funnel. And now everyone's asking about AI but your reps don't have the fundamentals to use it effectively.


  • You've tried enablement content. You've tried peer coaching. You've brought in trainers who gave your team a binder and left. Nothing stuck. And the AI tools your reps downloaded last quarter are collecting dust because nobody taught them how to integrate them into a real sales workflow.


  • You need training built on 30 years of real-world selling that gives your reps the foundational skills first, then shows them exactly how to use AI to prospect faster, prepare better, and close more. That's what these programs do.

LET'S TALK

TWO CORE PROGRAMS 
BUILT TO MOVE YOUR TEAM'S NUMBERS

These programs give your sales team the fundamental structure, tools and techniques to drive immediate results at every stage of the sales process, then layering AI to multiply their output without losing the human skills that actually close deals. 

Discover how to consistently  fill your pipeline with high quality meetings with key personas in target accounts.

Inside You’ll Find:

  • The Science Versus Art of Sales

  • The Importance of Context over Content

  • Knowing Your Sales Equation

  • Refining Your Ideal Customer Profile (ICP)

  • Tracking Your Triggers

  • Knowing Your Persona’s Priorities

  • Developing Your “Sales Ready” Messaging

  • Creating Your “Interest” Questions

  • Delivering Your Message (e-mail, phone, video)

  • Executing Your Cadence

  • Building Your Brand While Improving Your Business Acumen

Learn proven techniques that can used throughout the sales cycle to uncover impact, drive urgency and close deals faster

Inside You’ll Find:

  • The “Gives” and “Gets” of Negotiations

  • Creating Your Custom Scorecard to Measure the Health of Your Deals 

  • The Difference between Qualification vs Discovery

  • The Challenge with Meetings 

  • Uncovering Urgency

  • Your Pre-Meeting Checklist

  • Confirming and Controlling the Meeting

  • The “Impact” of Questions

  • Follow up for Commitment and Accountability

  • Objection Handling with Context and Without

  • Staying Top of Mind Without Being Annoying

TEAM TRAINING PACKAGES

Take your sales team to the next level. Pick which works best for you:

in-person, remote, or self-guided sales training.

BEST VALUE

TEAMS

For ambitious teams who want full access to all my training and the motivation to execute on their own

  • 1 Year Access to JB Pro Membership 

  • 1-Hour onboarding call and remote coaching session with JB 

  • Live Monthly group training on specific sales topics

    • (Non-client specific)

  • Access to my entire OnDemand content and resource library

  • Certification on Signature Programs









Investment:

$7,500 for 15 Users

$10,000 for 30 Users

Book Intro Call

MOST POPULAR

FLEX

For larger teams who need flexibility and want direct access and live coaching


  • Everything included in JB Team Membership

  • (50) licenses to the JB Sales PRO Membership

  • (4) hours of dedicated time with JB to use for remote coaching, implementation and/or reinforcement











Investment:

$25,000

Book Intro Call

NEXT LEVEL

DEDICATED

For growing teams who want direct training from JB with a tailored session that fits your specific needs 

  • Dedicated training delivered by JB on one of the Signature Courses
    (3 two-hour remote sessions or 1 day onsite for up to 30 reps)

  • Two team exercises per Signature Course with a focus on immediate application, including direct feedback from JB 

  • 1 year access to the JB Sales Learning Lab PRO Membership for all attendees and managers

  • Playbook and reinforcement documentation

  • Pre and post-training calls with management team (1-hour each)

  • Certification for the selected Signature Course

Investment:

$30,000 Remote

$40,000 Onsite (US)

$50,000 Onsite (INT)
Plus travel expenses

Book Intro Call

I’VE HELPED HUNDREDS OF SALES TEAMS MAKE AN
IMMEDIATE AND LASTING IMPACT
ON THEIR PIPELINE, REVENUE, AND TALENT DEVELOPMENT

Check out some of their results here

"PLANNED AND BEST EXECUTED SALES TRAINING PROGRAM"


John Barrows conducted training for our global sales development teams. We were located in different timezones. He was very accommodating and approachable. The sessions were well timed and relatable exercises made it easy to digest the content. Team or Individual exercises were very helpful. We received access to the content on his website a few days in advance to prep up for the training. It was a great interactive session.

Archana L.
Archana L.

Global Head of Business Development

"EXCEPTIONAL SALES TRAINING - HELPING OTHERS TO SELL IN A WAY THAT IS AUTHENTIC AND BALANCED"


Our team respects Sales trainers most when they have actually been in their shoes and experienced the challenges that they face every day. John is this type of Sales trainer -- he provides his real-life scenarios to help drive home the training. He provides guidance, tools and tips that he uses himself. And it is all done with integrity, authenticity and focused on providing value to clients and prospects in a balanced way.

Kara S.
Kara S.

President

"THE MOST ENGAGING AND IMMEDIATELY APPLICABLE TRAINING I'VE GOTTEN IN MY CAREER"


John Barrow came into to provide training to our Sales, Customer Success and Solutions Engineers. We all have different types of interactions with customers and all have varying levels of experience under our belt. Let's just agree that's a tough crowd to make a training for that would be applicable for everyone... But JB Sales definitely delivered!


John was extremely engaging, I actually didn't tune out and check emails once which says a lot compared to other remote trainings. I really appreciated his fluid style with the training content. It really allowed us to get the most out of our time with him. If we asked him for any advice on challenges we were having he'd always have at least 3 different strategies or resources to use that were actually realistic and practical....None of the typical tactics and acronyms like A.B.C that sound good at first but don't really translate!

Maggie O.
Maggie O.

Enterprise Account Executive

"FANTASTIC AND NOT YOUR AVERAGE VIRTUAL TRAINING"


I will post, word-for-word, what my feedback looked like to my manager about this training:


''It's great to not have it as structured as other trainings and quite open because that way, we actually get to ask questions on what is relevant to us NOW, as opposed to having a strict, outlined agenda where relevant stuff isn't covered.


John's training is also so FRESH and NEW, it's very relevant. I honestly don't think being trained on a specific method (let's take SPIN for example) would be as useful, because it becomes quite complicated with the nature of our business...


Personally, I have found it very useful to understand the power of PROCESS and research. This is something every SDR can benefit from and improve for sure. These sessions are also so actionable and I have already started to implement key components into my everyday.''


Justa R.
Justa R.

Account Executive - Eastern Europe & Baltics

"IMMEDIATE FORCE MULTIPLIER"


Tactical sales training that our team walked out of ready to implement immediately. Team members were sharing updated best practices mid way through training and resetting stalled opportunities inside of days of completing the Driving to Close program.

brandon G.
brandon G.

Head of Global Accounts

"IMPACTFUL, PRACTICAL AND FUN - SHARPEN YOUR CURRENT SALES SKILLS AND LEARN SOME NEW ONES"


I met John at an event about a year ago. He's down to earth, passionate intense and humble. I love to learn from other sales people by swapping tips, tricks and techniques. His style punches through even though it is an online training. He's got huge street cred because you can tell he's sold. The training is more like somebody is mentoring you than training. It suits the way I like to learn.


Makes an impact right away - was able to see an immediate difference within a few days.

The templates for meetings and the research were excellent.


Paul Z
Paul Z

Sales Coach and Instructor

FREQUENTLY ASKED QUESTIONS

What sales training programs does JB Sales offer for teams?

JB Sales offers two core training programs: Filling the Funnel, which focuses on prospecting, pipeline generation, and top-of-funnel execution, and Driving to Close, which covers discovery, objection handling, negotiation, and deal control. Both programs have been updated with AI integration so teams learn the fundamentals first, then how to use AI to execute faster and at scale.


How much does JB Sales team training cost?

Team training packages start at $7,500 for up to 15 users with the JB Teams membership, $25,000 for the Flex option with 50 licenses and four hours of direct coaching with John, and $30,000 to $50,000 for a dedicated onsite or remote training engagement for up to 30 reps.


What is Filling the Funnel?

Filling the Funnel is JB Sales' core prospecting program, used by more than 100,000 B2B sales reps worldwide. It teaches reps how to identify their ideal customer profile, develop sales-ready messaging, and execute a consistent outreach cadence across email, phone, LinkedIn, and video - now enhanced with AI to increase output without losing the human element that gets responses.


What is Driving to Close?

Driving to Close is JB Sales' deal execution program covering the full sales cycle from discovery through negotiation and close. It teaches reps how to run better discovery calls, uncover real urgency, handle objections with context, and negotiate using an objective scorecard framework. Like Filling the Funnel, it has been updated to show reps exactly how to use AI at each stage without replacing the judgment and relationships that win deals.


How is JB Sales training different from other B2B sales training?

Most sales training gives teams a methodology and leaves. JB Sales training is built by someone who has spent 25+ years in actual sales rooms at Salesforce, LinkedIn, Google, and Amazon, not consulting. The frameworks are practitioner-tested, immediately applicable, and built to stick because reps understand why they work, not just what to do.



ABOUT JOHN

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. For 25+ years he has worked with the world's most demanding sales organizations, including Salesforce, LinkedIn, Google, Amazon, and Okta, building the frameworks that became Filling the Funnel and Driving to Close. Today he advises CROs and VPs of Sales on AI readiness, team restructuring, and go-to-market strategy, drawing on exposure to every type of B2B sales organization over that span. John believes sales is a science, not a personality contest. His training focuses on the fundamentals that hold up regardless of what the market or the technology does next. He is the host of Make It Happen Mondays, author of I Want to Be in Sales When I Grow Up, and an LP at GTMfund.