WHO THIS IS FOR
WHO THIS IS FOR
You're a VP of Sales or Sales/Enablement leader caught in the middle. Your CRO is demanding results. Your reps are either scared or checked out. Everyone's talking about AI but nobody has a playbook.
You've tried the training programs. You've sat through the vendor pitches. You've read the LinkedIn posts about "the future of sales." None of it gave you a plan you could actually execute on Monday morning.
You need a strategic partner who's been in the room with hundreds of sales orgs, knows what actually works, and will tell you the truth about what needs to change. That's what this is.
HOW IT WORKS
MONTH 1
Deep dive into your sales motion, team structure, AI readiness, and pipeline health. You get a written diagnostic and priority framework that tells you exactly where to focus.
MONTH 2
Strategic working sessions to rebuild what's broken. Messaging, process, enablement, AI integration. We build the plan together so your team owns it.
MONTH 3
Execute the plan. I stay in the room to pressure-test, course-correct, and make sure it sticks. You walk away with a 90-day forward plan.
WHAT'S INCLUDED
8 sessions with JB, 90 minutes each, flexible cadence
Written diagnostic assessment of your sales motion, team, and AI readiness
Priority framework that tells you exactly where to focus
90-day forward plan so momentum continues after the engagement
12 months on-demand access to the full JB Sales training library
Direct access to JB between sessions
STARTING AT $35,000
WHAT SALES LEADERS ARE SAYING
Results from leaders who've worked with ME
"JB doesn't waste time. In under an hour, he gave us a playbook to use AI to do deeper prospecting, uncover triggers faster, and personalize without slowing down. He's tactical, blunt, and knows what works in real sales situations. I've been selling tech for decades and I'm walking away with new tools I'll actually use."
Mike K.
Area Vice President
Area Vice President
"John is knowledgeable about which AI tools actually provide value to sales professionals in their daily lives. It was more than a didactic training where he took my team through practical scenarios using the tools to get to some of our actual prospects."
Matthew C.
VP Sales & Marketing
VP Sales & Marketing
"The results speak for themselves with over 20% growth across all KPIs."
Carlo C.
Dir of Sales
Dir of Sales
"This quarter we are seeing 20% lift in win rate, deal size up 30% and time to close down 10%."
Chris W.
VP Partnerships
VP Partnerships
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Who is the JB Sales Advisory for?
The advisory is designed for VPs of Sales and sales enablement leaders who are caught between pressure from above and a team that isn't performing below. It is specifically for leaders who have tried training programs and vendor pitches and still don't have a plan they can execute. If you need a strategic thought partner who will tell you the truth about what needs to change, this is the engagement.
What is included in the JB Sales Advisory?
The engagement runs three months and includes eight 90-minute sessions with John, a written diagnostic of your sales motion and AI readiness, a priority framework identifying exactly where to focus, a 90-day forward plan, 12 months of access to the full JB Sales training library, and direct access to John between sessions.
How much does the JB Sales Advisory cost?
The advisory starts at $35,000 for the full three-month engagement. Given that a single bad hire or a quarter of underperformance typically costs far more, most leaders treat this as one of the highest-ROI investments they make in the year.
What results can I expect from the advisory?
One VP of Partnerships who went through the Advisory process reported a 20% lift in win rate within the first quarter of focused fundamentals work, a 30% increase in average deal size as reps improved discovery and uncovered real business impact, and a 10% reduction in time to close as pipeline quality improved and stalled deals got called faster. These results come from fixing the fundamentals first, then giving stronger reps better tools.
How is this different from hiring a sales consultant?
Most consultants come in with a slide deck and a pre-built methodology. This engagement is built around your specific sales motion, your team, and your challenges. John has been in the room with hundreds of sales organizations across 30 years -- he knows what works and will tell you directly what needs to change, not what you want to hear.
ABOUT JOHN BARROWS
ABOUT JOHN BARROWS
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. For 25+ years he has worked with the world's most demanding sales organizations, including Saleforce, LinkedIn, Google, Amazon, and Okta, building the frameworks that became Filling the Funnel and Driving to Close. Today he advises CROs and VPs of Sales on AI readiness, team restructuring, and go-to-market strategy, drawing on exposure to every type of B2B sales organization over that span. John believes sales is a science, not a personality contest. His training focuses on the fundamentals that hold up regardless of what the market or the technology does next. He is the host of Make It Happen Mondays, author of I Want to Be in Sales When I Grow Up, and an LP at GTMfund.