MEASURE, TRAIN, IMPROVE
The Learning Lab: Discovery Addition is a one-week hands-on sprint designed for sales teams who care about real coaching, not check-the-box training. Powered by JB Sales' battle-tested frameworks and Luster’s AI roleplay engine, your reps will:
✅ Run two realistic sales discovery scenarios (before + after)
✅ Get world-class training from John Barrows
✅ Receive objective AI feedback on qualification, urgency, and control
✅ Show measurable growth in just 5 days
THE SCHEDULE
MONDAY:
Reps complete Scenario 1 (Baseline Discovery Call) in Luster AI
- They’re scored on key fundamentals: discovery depth, urgency uncovered, and qualification.
WEDNESDAY:
Live Training with John Barrows
- 90-minute tactical workshop on how to prep, open, and drive elite-level discovery conversations.
FRIDAY:
Reps complete Scenario 2 (Post-Training)
- Same structure. New buyer. Now they apply what they’ve learned.
FOLLOWING MONDAY:
Manager Debrief
- We’ll share the full before/after performance report — showing what changed and where your reps improved.
WHO SHOULD JOIN
This sprint is for:
B2B Sales Teams (AEs + SDRs welcome)
Selling $10K+ ACV solutions
Based in the U.S.
Reps who are nominated by their managers (max 2 per company)
Teams that want more than theory — they want proof
WHAT YOU'LL GET
Managers:
Before/after skill comparison
Insights into each rep’s coachability and focus areas
Clarity on whether your training is working — and why
Reps:
Live access to John Barrows' Meeting the Challenge discovery training
Tactical frameworks for immediate use
Performance feedback from Luster's AI
A shot at winning JB Sales On-Demand access + other prizes
WHY JB SALES + LUSTER?
JOHN BARROWS has trained reps at Salesforce, LinkedIn, Zoom, and more. His frameworks are fast to adopt and proven to drive results.
LUSTER.AI delivers AI-powered sales coaching and scoring via realistic roleplay — so teams stop guessing and start improving with data.
TOGETHER, we’re showing what happens when you combine real fundamentals with real feedback — in a format that’s built for reps and trusted by managers.