This interactive training is for anyone looking to fill their pipeline with consistent, high quality meetings with key personas in target accounts. It provides a framework to test messaging and approaches that work specifically for you and your organization while balancing the execution of quality and quantity outreach.

INSIDE YOU'LL FIND CONTENT RELATED TO:

• Why Sales should be more of a Science than an Art

• Understanding what you can do that a computer can’t

• The Importance of Context over Content

• A Step-By-Step Process to Build Your Own Prospecting Engine:

  
  

  1. Know Your Sales Equation

  2. Refine Your Ideal Customer Profile

  3. Identify Your Trigger Events

  4. Understand Your Personas

  5. Create Your Sales-Ready Messaging

  6. Deliver Your Message (email & phone)

  7. Craft Your Contact Strategy

  8. Build Your Brand & Business Acumen